How One Agent Discovered Music Parody Repute in ‘Low Puts’

Actual property execs may also be creative in terms of private advertising and marketing. A couple of courageous souls are even making their very own tune movies so that you could get their title out, whilst entertaining the web. One agent enlisted native songwriters to jot down an unique tune for a video about her the city, and a brokerage used a well-liked hit to attract consideration to a selected checklist. Since October 2018, Chicago-based eXp Realty agent Sean Cochran has been leveraging his personal songwriting and function abilities to make parody movies that characteristic his lyrics, set to the music of nation hits. His hottest video—which he uploaded in July—parodies Garth Brooks’ “Pals in Low Puts” and has already handed 1,000,000 perspectives on his Fb web page. 

We requested Cochran to let us know his secrets and techniques to attaining viral status, and the way different actual property execs can craft their very own a success movies:

How did you get began developing actual property tune parody movies?

I have been writing poems and rap songs since I used to be 12 and feature made a few rap movies, too. I by no means considered being a certified rapper or songwriter, I simply knew I loved writing lyrics. My pals and I’d stroll to college and take turns beatboxing and rapping. Sooner or later we were given higher and that’s the reason how we discovered to freestyle, which parlayed into writing. [In my real estate business], I knew I sought after to do a video however I in particular didn’t wish to do a rap tune—everybody does rap.

Is that why you selected to pursue nation tune?

Sure, I sought after to be other. Prior to I went to Houston closing spring to seek advice from my mom, I stated to myself, “I will’t move to Texas and not using a cowboy hat!” So I went to a western put on retailer in Aurora, In poor health., and purchased a cowboy hat. After I were given off the aircraft in Houston, an airport worker requested me, “You might be no longer from listed here are you, sir?” I stated, “No, why do you ask?” She spoke back, “As a result of there may be one rule: you’ll be able to put on cowboy boots and not using a hat, however you can’t put on a cowboy hat with out the boots.” She gave me the title of a shop [and] I went immediately from the airport and purchased boots. After I were given again to Chicago, I already had a pickup truck. And once you have the hat and boots, I figured, “Smartly, heck! I am midway there!” I used karaoke tracks to make my Garth Brooks and Josh Turner parody movies.

How does making those movies serve what you are promoting?

Actual property is display industry. [Real estate professionals] develop on bushes. There is a ton people working round. All you’ll be able to do is check out your best possible to make a reputation for your self—stand proud of the group. In my daily industry, I am specializing in producing leads in addition to making Fb advertisements and posts. I am going to networking occasions, and I do a whole lot of chilly calling. Each and every now and again I take a ruin to make a video. Making movies will get my social media task and engagement means up. Extra engagement equals extra contacts, extra contacts equals extra conversations, and extra conversations equals extra offers.

What recommendation would you give to others within the trade who’re concerned with doing movies for his or her industry?

You should definitely have professionally recorded audio and video. There are moderately a couple of actual property parody movies in the market, maximum of that have no longer gotten numerous traction. The manufacturing worth and sound high quality move a ways. 


If there are brokers or agents in the market who wish to do a parody tune video however do not know the place to start, name me! I am making plans to release a provider the place I can write, produce, direct, movie and edit parodies for other folks. A one-stop parody store of varieties. There is sufficient room for everybody. We will all move viral!

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